By Spandan Fulkar
14th Feb 2024
By Spandan Fulkar
14th Feb 2024
The Punjabi and Haryanvi music industries have long commanded attention in India's musical landscape, their influence extending far beyond recent years. Whether entrenched in the commercial mainstream or flourishing independently, these regional powerhouses have consistently contributed in shaping the sound of the nation. But regardless of the era or the artist's chosen genre, a familiar thread has showcased through their creations, a string of generic sounds and recurring themes that have defined the discourse. Despite the transformative currents sweeping through the musical sphere in recent times, little deviation was witnessed in this established paradigm. However, a seismic shift occurred with the release of "Kitse" just a year ago. This track didn't just break the mold, it shattered it into a million fragments. Its arrival heralded a new era, disrupting the status quo and seizing control of both social media and the music world with an unstoppable force. "Kitse" unveiled an entirely novel soundscape, accompanied by striking visuals that defied expectation. It presented a fresh narrative, one previously unexplored and wholly unexpected.
The mastermind behind the groundbreaking music is none other than Nayan Jaiswal, known to the world by his artistic moniker, 'Nyn Music'. Hailing from Faridabad, Haryana, Nayan's journey into music is as unexpected as it is inspiring. During his formative years, Nayan's passions lay elsewhere, primarily towards dance and sketching. Art, in all its forms, held a profound fascination for him. It wasn't until a chance encounter at a toy shop that music made its entrance into his life in a most serendipitous manner. Purchasing a toy piano on a whim, Nayan initially tinkered with it aimlessly, oblivious to its potential. Yet, gradually, a natural affinity for melody emerged within him. Soon, he found himself effortlessly playing tunes without any formal training, a talent that astounded even himself. It was a fortuitous discovery by his school's mentor, Vicky sir, that revealed Nayan's gift for ear training. Within a mere six months, he had honed his skills to a level that seemed almost unbelievable and as Nayan transitioned into college life, his passion for music production skyrocketed, overshadowing any fleeting interest he may have had in traditional education. Days and nights were dedicated to his craft, as he immersed himself wholeheartedly in the pursuit of his musical aspirations.
The Punjabi and Haryanvi music industries have long commanded attention in India's musical landscape, their influence extending far beyond recent years. Whether entrenched in the commercial mainstream or flourishing independently, these regional powerhouses have consistently contributed in shaping the sound of the nation. But regardless of the era or the artist's chosen genre, a familiar thread has showcased through their creations, a string of generic sounds and recurring themes that have defined the discourse. Despite the transformative currents sweeping through the musical sphere in recent times, little deviation was witnessed in this established paradigm. However, a seismic shift occurred with the release of "Kitse" just a year ago. This track didn't just break the mold, it shattered it into a million fragments. Its arrival heralded a new era, disrupting the status quo and seizing control of both social media and the music world with an unstoppable force. "Kitse" unveiled an entirely novel soundscape, accompanied by striking visuals that defied expectation. It presented a fresh narrative, one previously unexplored and wholly unexpected.
The mastermind behind the groundbreaking music is none other than Nayan Jaiswal, known to the world by his artistic moniker, 'Nyn Music'. Hailing from Faridabad, Haryana, Nayan's journey into music is as unexpected as it is inspiring. During his formative years, Nayan's passions lay elsewhere, primarily towards dance and sketching. Art, in all its forms, held a profound fascination for him. It wasn't until a chance encounter at a toy shop that music made its entrance into his life in a most serendipitous manner. Purchasing a toy piano on a whim, Nayan initially tinkered with it aimlessly, oblivious to its potential. Yet, gradually, a natural affinity for melody emerged within him. Soon, he found himself effortlessly playing tunes without any formal training, a talent that astounded even himself. It was a fortuitous discovery by his school's mentor, Vicky sir, that revealed Nayan's gift for ear training. Within a mere six months, he had honed his skills to a level that seemed almost unbelievable and as Nayan transitioned into college life, his passion for music production skyrocketed, overshadowing any fleeting interest he may have had in traditional education. Days and nights were dedicated to his craft, as he immersed himself wholeheartedly in the pursuit of his musical aspirations.
During an exclusive conversation with 'The Outsiders', Nyn delved into a nostalgic moment from 2021, reminiscing about the discovery of a track titled 'For Ayesha' from the movie 'The Sky is Pink'. Crafted by the duo collective known as 'Memba', the song left an indelible impression on Nyn upon his initial encounter. Immersing himself in the track's clever fusion of regional and English languages alongside captivating ethnic sounds, Nyn was captivated by its genius making. Despite recognizing its potential as a significant piece of music, he found himself unable to tire of the magnetism it held. In those moments, a silent vow formed within him, a determination to create something similarly enduring in his own musical journey. He thought of crafting a composition that transcended fleeting trends, resonating with listeners for years to come, much like 'For Ayesha' had done for him.
In 2021, Nyn started a quest to infuse his music with the richness of regional languages, seeking to break away from the saturated landscape of regional music. His mind gravitated towards Haryanvi, recognizing its untapped potential amidst the exhaustive array of Punjabi musical experimentation and genre blends. Determined to carve a distinctive path, Nyn brainstormed the thematic essence of his forthcoming creation. After much contemplation, he settled on the resonant theme of "Brotherhood," a subject close to his heart and ripe for exploration. With the concept firmly in place, Nyn set out in search of vocal collaborators who could breathe life into his envisioned masterpiece. Through mutual connections, he crossed paths with 'Mohito', whose artistic sensibilities aligned seamlessly with Nyn's vision and in the crucible of their jamming sessions, Mohito quickly grasped the essence of Nyn's vision, immersing himself in the creative process and it was during their inaugural session that inspiration struck, as Mohito's impromptu freestyle verses poured forth, laying the foundation for their collaborative opus with the lines “Eeta te maanjha kaashan main, Daatan karta neem te, Deh pe mere lattey koni Kam na chhote bheem se” What began as a routine afternoon session swiftly evolved into an immersive creative marathon, as Nyn and Mohito laboured tirelessly into the night. By the time the sun rose, their collaborative labour of love stood complete. Although the song took shape in 2021, its release was deferred until 2023, allowing ample time for the creation of a complementary music video.
“The audience response was exactly the way we wanted it, me and Mohito wanted to break the sterotype of Haryanvi music”
During an exclusive conversation with 'The Outsiders', Nyn delved into a nostalgic moment from 2021, reminiscing about the discovery of a track titled 'For Ayesha' from the movie 'The Sky is Pink'. Crafted by the duo collective known as 'Memba', the song left an indelible impression on Nyn upon his initial encounter. Immersing himself in the track's clever fusion of regional and English languages alongside captivating ethnic sounds, Nyn was captivated by its genius making. Despite recognizing its potential as a significant piece of music, he found himself unable to tire of the magnetism it held. In those moments, a silent vow formed within him, a determination to create something similarly enduring in his own musical journey. He thought of crafting a composition that transcended fleeting trends, resonating with listeners for years to come, much like 'For Ayesha' had done for him.
In 2021, Nyn started a quest to infuse his music with the richness of regional languages, seeking to break away from the saturated landscape of regional music. His mind gravitated towards Haryanvi, recognizing its untapped potential amidst the exhaustive array of Punjabi musical experimentation and genre blends. Determined to carve a distinctive path, Nyn brainstormed the thematic essence of his forthcoming creation. After much contemplation, he settled on the resonant theme of "Brotherhood," a subject close to his heart and ripe for exploration. With the concept firmly in place, Nyn set out in search of vocal collaborators who could breathe life into his envisioned masterpiece. Through mutual connections, he crossed paths with 'Mohito', whose artistic sensibilities aligned seamlessly with Nyn's vision and in the crucible of their jamming sessions, Mohito quickly grasped the essence of Nyn's vision, immersing himself in the creative process and it was during their inaugural session that inspiration struck, as Mohito's impromptu freestyle verses poured forth, laying the foundation for their collaborative opus with the lines “Eeta te maanjha kaashan main, Daatan karta neem te, Deh pe mere lattey koni Kam na chhote bheem se” What began as a routine afternoon session swiftly evolved into an immersive creative marathon, as Nyn and Mohito laboured tirelessly into the night. By the time the sun rose, their collaborative labour of love stood complete. Although the song took shape in 2021, its release was deferred until 2023, allowing ample time for the creation of a complementary music video.
“The audience response was exactly the way we wanted it, me and Mohito wanted to break the sterotype of Haryanvi music”
When discussing his long-term aspirations and forthcoming endeavours, Nyn Music revealed a desire to transcend the tag of being solely a Haryanvi artist. Despite the acclaim garnered by "Kitse," which inadvertently pigeonholed him into this category, Nyn aspires to be recognized as an "Indian artist" with a broader reach. One of his overarching goals involves delving into various regional languages across India, aiming to not only entertain but also educate audiences and foster a deeper appreciation for diverse musical cultures. “I seek to challenge the prevailing narrative that tends to overshadow producers in favour of vocalists within the Indian music scene. I advocate for a more balanced recognition of creative contributions, where all aspects of music-making, including production, are valued equally.”
“Mc Square and me are from the same friend circle and I had made him hear Kitse and asked him for suggestions on label pitching so he had said then that a song like this blows up themselves and not the kinds you should be giving to labels”
Reflecting on the creative process behind the music video for "Kitse," Nyn recounted extensive brainstorming sessions dedicated to shaping its narrative. Initially envisioned as a poignant tale of brotherly love and sacrifice, budget constraints necessitated a pivot from the original storyline. Instead, the focus shifted towards capturing the rustic charm and essence of village life through aesthetic B-rolls, offering viewers a visual tapestry that resonated with the song's thematic underpinnings.
When discussing his long-term aspirations and forthcoming endeavours, Nyn Music revealed a desire to transcend the tag of being solely a Haryanvi artist. Despite the acclaim garnered by "Kitse," which inadvertently pigeonholed him into this category, Nyn aspires to be recognized as an "Indian artist" with a broader reach. One of his overarching goals involves delving into various regional languages across India, aiming to not only entertain but also educate audiences and foster a deeper appreciation for diverse musical cultures. “I seek to challenge the prevailing narrative that tends to overshadow producers in favour of vocalists within the Indian music scene. I advocate for a more balanced recognition of creative contributions, where all aspects of music-making, including production, are valued equally.”
“Mc Square and me are from the same friend circle and I had made him hear Kitse and asked him for suggestions on label pitching so he had said then that a song like this blows up themselves and not the kinds you should be giving to labels”
Reflecting on the creative process behind the music video for "Kitse," Nyn recounted extensive brainstorming sessions dedicated to shaping its narrative. Initially envisioned as a poignant tale of brotherly love and sacrifice, budget constraints necessitated a pivot from the original storyline. Instead, the focus shifted towards capturing the rustic charm and essence of village life through aesthetic B-rolls, offering viewers a visual tapestry that resonated with the song's thematic underpinnings.
When discussing his long-term aspirations and forthcoming endeavours, Nyn Music revealed a desire to transcend the tag of being solely a Haryanvi artist. Despite the acclaim garnered by "Kitse," which inadvertently pigeonholed him into this category, Nyn aspires to be recognized as an "Indian artist" with a broader reach. One of his overarching goals involves delving into various regional languages across India, aiming to not only entertain but also educate audiences and foster a deeper appreciation for diverse musical cultures. “I seek to challenge the prevailing narrative that tends to overshadow producers in favour of vocalists within the Indian music scene. I advocate for a more balanced recognition of creative contributions, where all aspects of music-making, including production, are valued equally.”
“Mc Square and me are from the same friend circle and I had made him hear Kitse and asked him for suggestions on label pitching so he had said then that a song like this blows up themselves and not the kinds you should be giving to labels”
Reflecting on the creative process behind the music video for "Kitse," Nyn recounted extensive brainstorming sessions dedicated to shaping its narrative. Initially envisioned as a poignant tale of brotherly love and sacrifice, budget constraints necessitated a pivot from the original storyline. Instead, the focus shifted towards capturing the rustic charm and essence of village life through aesthetic B-rolls, offering viewers a visual tapestry that resonated with the song's thematic underpinnings.
