By Spandan Fulkar
25th Jan 2024
By Spandan Fulkar
25th Jan 2024
In the last 5-6 years, the music scene has undergone a radical transformation thanks to the internet and social media. Back then, YouTube was the go-to platform for artists to drop their music and visuals. However, as YouTube's algorithms evolved, it became a bit of a struggle for smaller artists with modest followings to get their content noticed. Sadly, a bunch of good tracks by a lot of artists with great potential got buried in the process.
But fear not, the plot thickens! Enter Instagram and its game-changing feature called ‘Reels’. Some clever musicians saw an opportunity in this bite-sized video format and turned it into their stage. Before we knew it, Instagram became a major player in the music promotion game.
Fast forward to today, and we've stumbled upon a musical sensation, a true hidden gem. This artist brings a whole new vibe, sound, and aesthetics that were completely off the radar for the Indian audience and the music industry. All thanks to the power of social media, this undiscovered talent is making waves, proving that there's a whole world of music waiting to be explored beyond the mainstream. The game has changed, and the underdogs are taking centre stage!
In the last 5-6 years, the music scene has undergone a radical transformation thanks to the internet and social media. Back then, YouTube was the go-to platform for artists to drop their music and visuals. However, as YouTube's algorithms evolved, it became a bit of a struggle for smaller artists with modest followings to get their content noticed. Sadly, a bunch of good tracks by a lot of artists with great potential got buried in the process.
But fear not, the plot thickens! Enter Instagram and its game-changing feature called ‘Reels’. Some clever musicians saw an opportunity in this bite-sized video format and turned it into their stage. Before we knew it, Instagram became a major player in the music promotion game.
Fast forward to today, and we've stumbled upon a musical sensation, a true hidden gem. This artist brings a whole new vibe, sound, and aesthetics that were completely off the radar for the Indian audience and the music industry. All thanks to the power of social media, this undiscovered talent is making waves, proving that there's a whole world of music waiting to be explored beyond the mainstream. The game has changed, and the underdogs are taking centre stage!
In just under 15 days, a relatively unknown artist, ‘Amar Tattva,’ dropped his first single called ‘Amar,’ and it's blowing up big time! Despite starting with just a handful of followers on Instagram, this mysterious maestro is gaining love and followers by the day.
In an exclusive chat with ‘The Outsiders,’ Amar Tattva spilled the beans on why he prefers to keep things on the down-low and is all about that enigmatic, mysterious vibe, and he's not shy about it and likes to keep it that way. With long dreadlocks, dark vibes, and a face shrouded in mystery, Amar Tattva is the epitome of an artist who loves to keep things intriguing. And guess what? That mysterious charm is all over his latest track, ‘Amar.’ If you're into the whole mysterious-but-fascinating artist vibe, ‘Amar’ is your new jam.
When he asked him about what ignited the spark of music in him, Amar Tattva told us that thit all traces back to Skrillex's 2014 album, 'Recess.' and this masterpiece flipped his whole perspective on music and his passion for the musical world. 'Amar,' the track that's making waves, is not just any song for him. It's his very first creation. Breaking down the story behind it, Amar Tattva shared, "Amar is my debut track, and I just wanted to send a prayer to the gods before diving in. I feel blessed that it reached the right ears at the right time."
Unlike many artists who 'cap' in their songs, Amar isn't about that life. He's not following the crowd; instead, he lays it all out there. No filters, just raw expressions. He's not preaching some school of thought; he's all about sharing what he feels and staying true to the core. He wants you, the audience, to ride along with him, experience the music just like he does, and witness the truth and reality through his beats.
In just under 15 days, a relatively unknown artist, ‘Amar Tattva,’ dropped his first single called ‘Amar,’ and it's blowing up big time! Despite starting with just a handful of followers on Instagram, this mysterious maestro is gaining love and followers by the day.
In an exclusive chat with ‘The Outsiders,’ Amar Tattva spilled the beans on why he prefers to keep things on the down-low and is all about that enigmatic, mysterious vibe, and he's not shy about it and likes to keep it that way. With long dreadlocks, dark vibes, and a face shrouded in mystery, Amar Tattva is the epitome of an artist who loves to keep things intriguing. And guess what? That mysterious charm is all over his latest track, ‘Amar.’ If you're into the whole mysterious-but-fascinating artist vibe, ‘Amar’ is your new jam.
When he asked him about what ignited the spark of music in him, Amar Tattva told us that thit all traces back to Skrillex's 2014 album, 'Recess.' and this masterpiece flipped his whole perspective on music and his passion for the musical world. 'Amar,' the track that's making waves, is not just any song for him. It's his very first creation. Breaking down the story behind it, Amar Tattva shared, "Amar is my debut track, and I just wanted to send a prayer to the gods before diving in. I feel blessed that it reached the right ears at the right time."
Unlike many artists who 'cap' in their songs, Amar isn't about that life. He's not following the crowd; instead, he lays it all out there. No filters, just raw expressions. He's not preaching some school of thought; he's all about sharing what he feels and staying true to the core. He wants you, the audience, to ride along with him, experience the music just like he does, and witness the truth and reality through his beats.
Just like his music videos, which swing between extreme brightness and darkness, he's all about non-duality. According to him, everything may seem different, but at the core, it's all the same – darkness, light, you name it. And guess what? This deep philosophy oozes out in his aesthetics and lyrics.
Delving into his music making process Amar Tattva shares that most of his genius ideas strike when he's out and about, exploring the world. He's not afraid to capture the moment, literally and records random voice memos, capturing sounds and anything that resonates with him. And if he's not on a recording spree, he's cooking up chord progressions or melodies on his setup. But here's the kicker, he lets go of any attachment to the outcome and something magical always pops up. The secret sauce behind his sound is a melting pot of inspiration from diverse music cultures around the globe. He's on a mission to create an ambient, ethereal sound that breaks the mould. In his own words, "I'm here to push a fresh sound into the industry, build a collective, make music, and create a community."
Amar Tattva, with deep roots in Indian Classical music, spills the beans on his musical evolution. He's not one to rest on his laurels; this artist is growing and changing every single day. According to him, his flow and delivery have undergone a radical transformation since he first dipped his toes into the music-making pool.
“This music shit is rough. Just don’t change for anyone”
Talking about his upcoming music and new releases ‘Amar Tattva’ told us he is working on his second release right now and working with a few different producers as well.
Just like his music videos, which swing between extreme brightness and darkness, he's all about non-duality. According to him, everything may seem different, but at the core, it's all the same – darkness, light, you name it. And guess what? This deep philosophy oozes out in his aesthetics and lyrics.
Delving into his music making process Amar Tattva shares that most of his genius ideas strike when he's out and about, exploring the world. He's not afraid to capture the moment, literally and records random voice memos, capturing sounds and anything that resonates with him. And if he's not on a recording spree, he's cooking up chord progressions or melodies on his setup. But here's the kicker, he lets go of any attachment to the outcome and something magical always pops up. The secret sauce behind his sound is a melting pot of inspiration from diverse music cultures around the globe. He's on a mission to create an ambient, ethereal sound that breaks the mould. In his own words, "I'm here to push a fresh sound into the industry, build a collective, make music, and create a community."
Amar Tattva, with deep roots in Indian Classical music, spills the beans on his musical evolution. He's not one to rest on his laurels; this artist is growing and changing every single day. According to him, his flow and delivery have undergone a radical transformation since he first dipped his toes into the music-making pool.
“This music shit is rough. Just don’t change for anyone”
Talking about his upcoming music and new releases ‘Amar Tattva’ told us he is working on his second release right now and working with a few different producers as well.
